Job Description

Practice Marketing Director

Location: Hybrid (Denver, CO or Lincoln/Omaha, NE preferred) | Full-Time

Reports to: Chief Marketing Officer (CMO)

About the Role

We are seeking a Practice Marketing Director to lead marketing strategy, brand communications, and client service across our network of oral surgery practices. This role serves as the primary marketing partner to surgeons and practice administrators, accountable for building and executing growth plans that expand patient volume, strengthen referral networks, elevate practice brands, and support expansion through new service lines, de novo practices, and new surgeon onboarding.

 
The Practice Marketing Director oversees brand and marcom, social media and communications, and practice-level marketing initiatives—leveraging the broader corporate marketing team (digital, creative, SEO, education, and events) for execution. This leader ensures that every practice has a clear marketing plan, aligned budget, and the resources and training needed to grow successfully.

Key Responsibilities

Practice Growth Leadership

• Develop and lead annual growth marketing plans for each practice, aligning with surgeon goals and local market needs.
• Drive referral marketing strategies, supporting general dentist engagement and referral relationships.
• Guide direct-to-consumer (DTC) campaigns, including advertising, digital, and SEO initiatives.
• Implement education and community events, positioning practices as trusted clinical leaders.
• Partner with operations and recruiting teams to support de novo launches and marketing integration for new surgeons.

Brand & Marketing Communications

• Lead brand development and stewardship, ensuring practices balance local identity with enterprise brand standards.
• Oversee creation and deployment of patient and referral print materials, presentations, education collateral, and advertising assets.
• Direct corporate and practice-level marcom initiatives, including newsletters, press releases, and internal communications.
• Ensure all communications follow advertising regulations and are HIPAA-compliant, consistent, and on-message.

Social Media & Community Communications

• Oversee practice social media strategies, ensuring content is engaging, on-brand, and aligned with growth priorities.
• Partner with practices on community engagement, sponsorships, and referral events, ensuring brand consistency.
• Guide practices on local communications while maintaining adherence to corporate voice and standards.
• Monitor performance of social and comms programs, adjusting strategy to improve reach and engagement.

Training & Practice Support

• Deliver hands-on training, playbooks, and toolkits for practice staff supporting local marketing initiatives.
• Provide ongoing coaching to help staff successfully execute referral outreach, event coordination, and local social media.
• Act as the first point of contact for marketing questions and support, ensuring practices feel resourced and confident.

Corporate Initiatives & Campaigns

• Partner with the CMO and corporate team on new service line launches, enterprise campaigns, and cross-network initiatives.
• Adapt national initiatives for local execution at the practice level, ensuring consistency and adoption.
• Collect and share practice feedback to inform future service-line and enterprise marketing development.

Strategy & Performance Oversight

• Manage practice marketing budgets, aligning spend with patient acquisition and referral objectives.
• Review and report on lead volume, referral engagement, and campaign ROI, sharing results with surgeons and practice teams.
• Collaborate with channel experts (digital, SEO, creative, media) to optimize performance.
• Advocate for practice needs within the corporate team, ensuring strong alignment with enterprise growth strategy.

Required Experience & Skills

• 10+ years of progressive marketing experience, with at least 5 years in a leadership role.
• Demonstrated success in multi-site healthcare, dental, or professional services marketing.
• Strong expertise in brand, marketing communications, and social media strategy.
• Proven track record of driving practice or market-level growth through referral marketing, DTC campaigns, events, and communications.
• Skilled in budget management, strategic planning, and stakeholder communications.
• Strong presentation, training, and staff-coaching skills.
• Broad understanding of marketing channels with ability to direct specialists in digital, creative, and SEO.
• Data-driven with comfort analyzing campaign performance and making strategic recommendations.

Preferred Qualifications:

• Oral surgery or dental industry marketing experience.
• Familiarity with de novo practice launches and provider recruiting support.
• Experience managing marketing for professional service organizations (healthcare, legal, financial, franchise).

Compensation & Benefits

• Competitive salary, commensurate with experience.
• Full benefits package including medical, dental, and vision coverage.
• 401(k) plan with company match.
• Paid vacation and company holidays.
• Life insurance, short- and long-term disability coverage.
• Professional development opportunities.

Location & Work Environment

This is a hybrid position, with flexibility for remote work and periodic in-office collaboration (Lincoln, NE and Denver, CO). Occasional travel to practice locations, for production, events and education, or national meetings will be required.

Diversity & Inclusion

We are committed to building a diverse and inclusive workplace. We welcome applicants of all backgrounds and experiences to apply.

Compensation details: 120000-150000 Yearly Salary

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